Lazy Girl Retail
There's actually nothing lazy about retail.
Founded on a desire to do less, we know first hand that there's actually nothing lazy about retail. We're here to help you make the most of your time and efforts while keeping what little sanity you have left. Hustle culture is dead. Long live the lazy girl!
Hey, we're Sophie & Brandee.
For nearly a decade, our clothing boutiques were next door to each other. After surviving the girlboss era, questionable fashion trends, long hours, back aches, a global pandemic, and spending our life savings on salad delivery, we refined the craft of boutique ownership.
While shop after shop closed around us, ours stayed thriving. With multiple million dollars in sales, thousands of social media followers, countless happy customers, and every hurdle jumped, we realized that boutique ownership doesn't have to be so hard.
In 2024 we moved on from our shops to help other retail pros breathe a little easier!
- Survived the girlboss era
- Every hurdle jumped
- Salad delivery enthusiasts
- Long live the lazy girl
~10 yrs
running boutiques next door to each other
$MM+
in sales between our two shops
2024
the year we moved on to help you