Events & marketsAtlanta Apparel Is Next Week and You Need a Plan
Atlanta Apparel runs October 6-9. How to buy Holiday and Spring 2027 in one trip, what sold at Coterie, and why to book MAGIC Vegas hotels now.
· 5 min read
The Lazy Girl blog
Shop talk, minus the hustle.
Boutique news, fashion trends, retail money talk, the lonely bits and where to find your people. Written by Sophie & Brandee.
One shop a month · no homework required
Boutique Hall of Fame
Every month we pick one Lazy Girl member and put their shop up on the wall. No application, no forms, nothing for them to fill in. Just a shop we can't stop talking about, and a nudge for you to go show them some love.
September 2026's pick
Jupiter & Jo
Owned by Jamiee PetersonColorado
This months member feature is all about Jupiter & Jo! We love Jamiee because she proves that good style can do good, too. At Jupiter & Jo, she’s curated a shop where style and thoughtful choices go hand in hand. She takes the time to not only bring in the cutest stuff (slay) but she takes extra time to source products that are made in the USA, sustainable, ethically made, or give back. We love a boutique owner who cares about what she sells, where it comes from, and the impact it leaves behind. Cute clothes + conscious choices? That’s our kind of girl.
Fresh off the blog
- Events & markets
Finding your peoplePermission to yap
Why boutique owners need each other: sharing vendors, joint warehouse sales, and someone to text when a customer is totally unhinged.
· 4 min read
Community over competition
The blog is where we talk at you. The group chat is where you talk back, with a few hundred other shop owners who get it.